For kitchen remodelers
Close $80k Kitchens With Design Your Clients Pay For
A $65,000 kitchen doesn't stall because your crew is slow. It stalls because the homeowner is frozen somewhere between quartzite and quartz, three weeks past the date the cabinet order needed to go in. Selections paralysis is the silent margin killer in kitchen remodeling — it pushes start dates, idles crews, and turns a tight eight-week job into a fourteen-week grind.
+Design fixes the front of that funnel. You send us photos, measurements, and scope once. We come back with moodboards, photoreal 3D renderings of the actual kitchen, and a complete material take-off priced against your own price list — all branded as your company. The homeowner sees their finished kitchen before demo day, signs off on every selection in writing, and your cabinet order goes in on time.
You keep selling. We handle the design cycle. Your client never knows we exist.
Sound familiar?
Where design bleeds kitchen remodelers dry.
Selections paralysis wrecks your schedule
Forty-plus decisions stand between contract and cabinet order. When homeowners dither on counters, hardware, and backsplash, your lead times slip and your production calendar turns to fiction. A locked selections package kills the dithering before it starts.
Homeowners won't sign what they can't see
Nobody wires a $40k deposit on a napkin sketch and a laminate sample. Photoreal renderings of their kitchen — their window light, their footprint, their finishes — remove the fear that keeps a $80k contract sitting unsigned.
Mid-build decisions become change orders and eaten margin
Every selection made after demo is a rush order, a substitution, or a comp you eat to keep the client happy. Front-loading every SKU into a signed design package moves those costs from your margin to the plan.
A staff designer is $70k+ you can't keep busy
One in-house designer costs salary, software seats, and management overhead — and sits idle between jobs. At $600 a package on subscription, design scales with your pipeline instead of your payroll.
Every package
What kitchen remodelers get in every design.
3D renderings that pre-sell the finished kitchen
Photoreal views of the client's actual space — island seating, pendant placement, the veining on the slab. When a homeowner has already lived in the rendering, the close is a formality and the deposit lands sooner.
Moodboards and a locked selections schedule
Every cabinet line, counter material, tile, faucet, and pull chosen, documented, and signed. Your PM builds from a spec sheet instead of chasing decisions, and your cabinet order goes out weeks earlier.
Take-offs priced against your own price list
Cabinet lineals, slab counts, tile square footage, fixture allowances — quantified and priced at your costs and markups. Your estimate goes out the same week as the design, and it's accurate enough to defend margin.
The money play
How the retainer math works in your world.
Here's the play that changes kitchen sales math: stop giving design away. Charge a $1,000 design retainer up front, credited toward the remodel when the homeowner signs. You just filtered out the tire-kickers who wanted three free bids and a Pinterest consultation — and the people who pay are people who build.
That retainer buys the homeowner a branded design package: moodboards, photoreal renderings of their kitchen, and a line-item estimate built from a real take-off. Your cost inside the subscription is roughly $600, so the design phase itself runs at a profit before you've pulled a permit. And a homeowner with $1,000 committed and a rendering of their dream kitchen on the fridge does not call your competitor for a cheaper number.
Remodelers running this model report the same pattern: fewer proposals written, more of them signed, and design converted from unpaid sales labor into a fee line that closes $80k jobs.
Questions
Kitchen Remodelers ask us.
How fast do we get a kitchen design package back?
First concepts — moodboards and preliminary renderings — typically land within 5-7 business days of a complete submission (photos, measurements, scope). Full packages with take-off and estimate follow within the next week. Fast enough that your sales momentum doesn't die between the consult and the presentation.
What if the homeowner wants changes to the design?
Revisions are part of every package. Homeowners almost always adjust — a different counter, a two-tone cabinet scheme — and we turn revised renderings around in days, not weeks. You look responsive; we do the work.
Is it genuinely white-label? My client can never see another company's name.
Completely. Every moodboard, rendering, and estimate carries your logo, your colors, your document templates. When we meet your client, it's as your design team — under your name — and nothing we deliver traces back to us. As far as your homeowner knows, this is your in-house design department.
How do estimates get priced on my numbers?
During onboarding you hand us your price list — cabinet lines, counter fabrication rates, labor units, standard markups. We load it once and every take-off after that is priced the way you'd price it. Update your costs anytime and future estimates reflect it.
Can you handle my volume during busy season?
The subscription covers up to 10 design packages a month — most kitchen remodelers doing $2-4M a year never hit the ceiling. If you're running hotter than that, we scale you to a second subscription rather than letting quality slip.
I only do a few kitchens a month. Do I need the subscription?
No. A-la-carte packages run $1,500 each with the same deliverables. Once you're consistently selling four or more designs a month, the $6,000 subscription drops your per-design cost to about $600 and the math flips in your favor.
Start here
Put a design department behind your kitchen remodeler business.
Book a 20-minute call — we'll price your first project against your own price list.