For home builders
Sell the Upgrade Before You Pour the Slab
Spec and semi-custom building runs on two numbers: absorption and upgrade revenue. Buyers who can see the finished home commit faster, and buyers who can see the upgraded home spend more. Yet most builders still sell from a plan sheet, a finish board in a trailer, and the model home — one house standing in for every elevation, palette, and option package you offer.
+Design turns your plan library into a visual sales machine. We produce photoreal renderings of your actual plans in your actual finish packages — base and upgraded, level two and level four — plus buyer selection packages that make choosing feel guided instead of overwhelming, and take-offs priced on your vendor costs so every option has a real margin behind its price.
Your sales office presents like a firm ten times your size. Your brand is on every page. Your option revenue stops depending on a buyer's imagination.
Sound familiar?
Where design bleeds home builders dry.
Buyers can't see past the model home
One furnished model can't show plan B with the extended great room or the level-four kitchen. Renderings of each plan and package let buyers fall for the house they're actually buying — not the one you happened to furnish.
Upgrade revenue is capped by imagination
A buyer won't spend $28,000 on options they can only picture from a laminate chip and a faucet on a board. Side-by-side renderings of base versus upgraded make the delta feel obvious — and the option sheet grows itself.
The selections appointment is a scheduling liability
Unstructured design-center meetings run long, end undecided, and reopen closed decisions right before drywall. Curated packages with visuals get buyers to signed selections in one appointment and keep your construction calendar honest.
Option pricing drifts away from option cost
If your upgrade prices were set two vendor increases ago, some of your best-selling options are quietly underwater. Take-offs priced on current costs keep every option's margin visible and defensible.
Every package
What home builders get in every design.
3D renderings of every plan and package you sell
Photoreal interiors and elevations from your plan set, rendered in each finish tier. Sales stops saying "imagine this but with white oak" and starts showing the exact home the buyer is signing for — pre-sales included, before the foundation exists.
Buyer selection packages that close in one appointment
Curated, tiered palettes — flooring through hardware — designed to be chosen quickly and built repeatedly. Buyers feel guided, your design center appointments shrink, and your purchasing team gets clean, repeatable specs.
Take-offs that protect option margin at scale
Per-plan, per-package quantities priced on your vendor agreements. You see the true cost delta of every upgrade tier, so option pricing is set on data — and a hundred small margins across a community add up to real money.
The money play
How the retainer math works in your world.
For builders, the retainer play shows up at the design center. Semi-custom buyers who want personalization beyond your standard tiers pay a $1,000 design deposit for a custom selections-and-rendering package, credited at contract. Buyers who invest in visualizing their specific home stop touring competing communities — the deposit converts a shopper into a committed buyer for less than your incentive budget spends on a fence sitter.
The recurring engine is bigger than any single buyer. Ten packages a month covers new plan visualizations, refreshed option renderings, community marketing imagery, and custom buyer packages — a full visualization pipeline for roughly $600 a package, versus the $2,000-5,000 per scene that rendering studios bill builders one-off.
One or two extra option packages sold per month — a single upgraded kitchen, one level-four flooring bump — covers the entire subscription. Everything after that is margin you weren't capturing.
Questions
Home Builders ask us.
Can you render from our construction drawings, or do you need finished homes?
Plans are enough. Send PDFs or CAD of your plan set plus your finish package specs and we model and render from those — which is the point: you can sell a home, and its upgrades, before it exists.
We sell the same plans repeatedly. Do we pay full price to re-render a finish swap?
No — that's where the model earns its keep. Once a plan is built in 3D, re-rendering it in another package or colorway is a fraction of the effort, so your library gets cheaper to expand with every plan we've already modeled.
Can renderings go in our marketing — website, listings, community signage?
Yes. Deliverables are yours outright, licensed for all your marketing uses, branded or unbranded as you need. Many builders' listing photos for pre-sales are our renderings; nothing identifies us.
How do you keep up as our vendor pricing changes?
Your cost data lives in your loaded price list, and updates take effect on every take-off after you send them. Most builders sync quarterly or when a major vendor reprices — a five-minute email, not a project.
We close dozens of homes a year. Is ten packages a month enough?
Usually, because the work concentrates: plan and package renderings are reusable across every sale of that plan, so ongoing volume is mostly new plans, refreshed options, and custom buyer packages. High-volume builders who outgrow one subscription add a second — we'll tell you honestly when the numbers say so.
What's the turnaround on a new plan visualization?
A new plan modeled and rendered in one finish package typically takes about two weeks; additional packages on that plan come faster. For a community launch, send the plan set early and we'll stage the library ahead of your grand opening.
Related services
Other trades we serve
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Put a design department behind your home builder business.
Book a 20-minute call — we'll price your first project against your own price list.